Presidential TV ad spending focused on 9 states - Businessweek: "If television ad spending is any guide, the White House race will come down to nine states that have absorbed an eye-popping $350 million in commercials so far. Colorado, Iowa, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Virginia and Florida, the largest and most diverse of these highly contested states, are where the ad dollars have been concentrated, and that's been consistent this election season. They account for 120 of the 270 electoral votes a presidential candidate needs to win. Barack Obama carried all nine states in 2008 when he beat Republican John McCain, but polling and the ad crush indicate all are highly competitive this time."
Actually, with Paul Ryan as VP nominee, the Romney folks have made it clear that Ohio, Michigan, Wisconsin, Minnesota, and Iowa are "in play."
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