What ecosystem are you buying into?

Tech: It's all about the "ecosystem"-- Google, Apple or Microsoft?

Google to 'double down' on Android tablets in 2012, says Andy Rubin | The Verge: " In a meeting with reporters today at Mobile World Congress in Barcelona, Android chief Andy Rubin called the 12 million Android tablets sold thus far "not insignificant, but less than I'd expect it to be if you really want to win," and said that "2012 is going to be the year that we double down and make sure we're winning in that space."

"Rubin said that the biggest problem for Android on tablets is "there's no organized way for consumers to recognize it as a viable platform," and that Google wants consumers to see its tablets as part of the broader Android ecosystem. "The educated consumer realizes it now that they're either picking the Apple ecosystem or the Microsoft ecosystem or the Google ecosystem... we're going to do a better job at making people understand what ecosystem they're buying into.""

What ecosystem are you buying into?



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